Medspa Marketing

by MINT Logic

Mint Logic works to grow your practice online.
  • Adam Fichman
    Founder & CEO at Lifted Logic

    Adam Fichman’s passion for computers, design, and development has been a work in progress for over 20 years and he has watched...

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  • Kathy Taranto
    CMLI, CMLT, Managing Partner

    Kathy’s love for skin began in 2000 when she started working with a French cosmeceutical company.  Like wine and cheese, it was...

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  • Matt Taranto
    Partner

    Matt entered the field of Aesthetics in 1996, opening Aesthetic Consulting Group as an independent rep group for non-surgical...

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  • Rachel Fuhrman
    Sales Director

    With 10 years of retail management experience working for Nordstrom, Rachel immersed herself in the advanced customer service...

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Adam Fichman Founder & CEO at Lifted Logic

Adam Fichman’s passion for computers, design, and development has been a work in progress for over 20 years and he has watched the internet develop over time through a multitude of delivery mediums. He wrote the software allowing for videos to be sent from the internet to cell phones, and started his first company, 1Dawg, which was one of YouTube’s first competitors at 19.

At MINTLogic, Adam blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah. When he’s not teaching clients about throughput, measuring conversions, and how to use the web to increase their bottom line, Adam spends his time with his son, Eden, and in his garden pretending to be a gardener.

Kathy Taranto CMLI, CMLT, Managing Partner

Kathy’s love for skin began in 2000 when she started working with a French cosmeceutical company.  Like wine and cheese, it was an instant fit.  For the next 7 years she worked with Aesthetic Centers in the Southwest developing treatment menus, training staff and implementing marketing programs.

In 2007, Kathy was certified in laser aesthetics and quickly became a laser trainer at multiple laser institutes in Arizona.  In 2011 she developed laser curriculum and opened the first ARRA laser certification course in Arizona.  MINT Aesthetics models Arizona’s strict guidelines for laser safety and certification.  Kathy has worked with several technologies from companies including;  Deka, Alma, Palomar, BTL, Lutronics, Coolsculpting and Sciton.  She has had the opportunity to speak at laser conferences and regularly speaks for AMSPA.

Over the last 15 years, Kathy has been fortunate enough to work in almost every position within the industry including; retail sales, front desk, laser technician, laser trainer, sales rep, event coordinator, sales consultant and manager.  She has been awarded both Rep of the year and Presidents Club.  Currently, Kathy is also a Partner at AesthetiCare Medical Spa in Leawood, Kansas.  Kathy loves to run, travel (especially back to Arizona), and spend time with her favorites (Matt, Emmy and Jax)!

Matt Taranto Partner

Matt entered the field of Aesthetics in 1996, opening Aesthetic Consulting Group as an independent rep group for non-surgical aesthetic equipment. He developed a territory in the Midwest that was consistently in the top 3 regions in the country in sales during this time. Matt has been a laser trainer for 21 years.  In 2001 he opened AesthetiCare MedSpa in Kansas City. AesthetiCare is now one of the most successful stand-alone MedSpas in the country with over $5 Million a year in revenue in 2017. AesthetiCare has experienced double-digit growth 17 consecutive years.

In 2005, Matt transformed Aesthetic Consulting Group to Mint Aesthetics, partnering with his wife, Kathy Taranto. Kathy has 20 years of experience in aesthetics.  Mint has now worked with well over 1000 clinics in North America. Mint focuses on beginning to advanced training for virtually all med spa treatments including lasers and injectables. Matt spends the majority of his time consulting clinics in marketing, personnel, performing consultations, retail product sales, equipment evaluation and price negotiation, etc. Matt and Kathy also speak at 40+ aesthetic meetings each year throughout the country and are considered one of the country’s top authorities in the business of non-surgical aesthetics.

Rachel Fuhrman Sales Director

With 10 years of retail management experience working for Nordstrom, Rachel immersed herself in the advanced customer service programs that have made Nordstrom famous.  She brings this experience to MINT Aesthetics, and it goes hand-in-hand with how MINT treats its clients.  At Nordstrom, Rachel was responsible for hiring, increasing sales, strengthening customer relationships as well as delivering exceptional customer service.  Rachel handles each MINT client with an extraordinary amount of care and thoroughly enjoys watching MINT’s clients succeed.  Rachel is a Kansas State University graduate and lives in Overland Park, Kansas with her husband and two kiddos.